How can augmented reality open conversations about mental health?
World Mental Health Day
Facebook Messenger asked BUCK to create a 360-degree background and AR effect for World Mental Health Day with a modest, crucial goal: getting people to slow down and breathe.
We leaned on shape and color to communicate calm, pushing the subject matter into the surreal as a way of nudging people out of the daily grind and into a new headspace.
AR filter
The AR effect features a breathing buddy that invites you and your friends into a guided meditation—breathe in sync as the character inhales and exhales, and a color-shifting aura appears around you. One of the raddest details: the filter synchronizes with the world clock so users across time zones can breathe together as one.
360 background
Backgrounds are 360-degree virtual places to hang out with friends—gyroscope-driven, fully immersive environments available in Messenger Rooms and on video calls. This looping animated world became the interactive backdrop for those conversations: a panoramic dreamscape populated by characters reading, practicing yoga, playing sports, and more.
Project Credits & Information
- Project type
- Immersive
- Partner
- Agency
- BUCK
- Role
- Producer
- Credits
- BUCK. Group Creative Director: Thomas Schmid. Executive Producer: Ryan McGrath. Creative Director: Yker Moreno. Producer: Maximilian Lauter. Art Director: Guillermo Zapiola. Design: Justin Cassano, Milena Bucholz. Animation: Vero Gómez. Creative Technologist: Anthony Enns, Kirin Robinson.
- Website
- buck.co
- Date
- 2020
