Can spectators predict the favorite of every live race?
Live at the championship
The Drone Racing League premiered DRL Drone Duels at the Allianz World Championship at Chase Field, engaging more than 4,000 attendees in a live interactive game. spectators competed in real time by betting on on who would win each heat as drone pilots raced through a stadium-scale course.
Synced to the race
The app had to work live—synchronizing with DRL’s state-of-the-art live-operations system and integrating real-time telemetry and camera data. Every heat updated on stadium Wi‑Fi for thousands of devices at once, keeping the game locked to what was happening on the course.
Pick your pilot
Each heat, every fan in the stadium could lock in a favorite before the gates dropped—predicting the winning pilot as the drones tore through the course. Aggregated picks became part of the shared spectacle: a second screen for the crowd, running in parallel with the broadcast.
My role
I coordinated production for Superbright and integrated the game with DRL’s race-day live ops—the bridge between creative, engineering, and the team running the event in real time. That meant making sure DRL Drone Duels could ride alongside each live heat: receiving race state, staying in sync with broadcast, and holding up under the pressure of the thousands of championship attendees playing live.
Project Credits & Information
- Project type
- Immersive
- Partner
- Drone Racing League
- Agency
- Superbright
- Role
- Production, Live Ops
- Credits
- Design and development by Superbright. Igal Nassima, Maximilian Lauter, Mark Fingerhut, Alex Olmstead, Kaori Ogawa.
- Press
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- Website
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- Date
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